Adwords for Digital Marketing Ninjas: A Step-by-Step Beginner's Guide by Saurabh Choudhary
Author:Saurabh Choudhary [Choudhary, Saurabh]
Language: eng
Format: epub
Published: 2017-04-08T07:00:00+00:00
Fortunately, we have something great which takes us away from this problem and works as a middle ground here.
Modified Broad Match
It functions much like Broad match but wont show ads for synonyms or related searches.
Usage can be implemented by adding + sign before the keyword
The words having + sign are required in the search term to trigger your ad.
e.g. “+Lead +Generation marketing” keyword will trigger your ad if the search phrase has “ Lead generation Agency”, “Lead Generation companies” but not “Lead Management Agency”.
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